Prompt Engineering for Non-Technical Teams

Module 1 — Why Most Prompts Fail (Foundation) 3

1. The 4 Reasons Your AI Outputs Are Generic

2. The CRAFT Framework (Your Prompt Template for Life)

3. Giving AI Examples (Few-Shot Prompting, No Jargon)

Module 2 — Marketing Prompts (Role Track A) 3

4. Ad Copy & Email Prompts That Don’t Sound Like AI Wrote Them

5. Content Repurposing Prompts

6. Brand Voice Consistency Prompts

Module 3 — HR & People-Ops Prompts (Role Track B) 3

7. Job Descriptions & Interview Questions

8. Policy Drafts & Internal Comms

9. Performance Review Assistance (With an Ethics Note)

Module 4 — Customer Support Prompts (Role Track C) 3

10. Response Templates That Adapt to Tone

11. Building a Macro Library With AI

12. Ticket Summarization & Handoff Prompts

Module 5 — Ops & Cross-Functional Prompts (Role Track D) 3

13. Meeting Notes → Action Items

14. SOP (Standard Operating Procedure) Drafting

15. Data-to-Narrative Prompts