Browse Courses
Gen AI

Prompt Engineering for Non-Technical

Last updated Sep 8, 2026

About this course

Learn CRAFT prompting for marketing, HR, support, and ops. Five modules, quizzes, and a personal prompt-library capstone — built for non-technical teams.

Course Curriculum

15 Lessons
Module 1 — Why Most Prompts Fail (Foundation) 3
1. The 4 Reasons Your AI Outputs Are Generic
2. The CRAFT Framework (Your Prompt Template for Life)
3. Giving AI Examples (Few-Shot Prompting, No Jargon)
Module 2 — Marketing Prompts (Role Track A) 3
4. Ad Copy & Email Prompts That Don’t Sound Like AI Wrote Them
5. Content Repurposing Prompts
6. Brand Voice Consistency Prompts
Module 3 — HR & People-Ops Prompts (Role Track B) 3
7. Job Descriptions & Interview Questions
8. Policy Drafts & Internal Comms
9. Performance Review Assistance (With an Ethics Note)
Module 4 — Customer Support Prompts (Role Track C) 3
10. Response Templates That Adapt to Tone
11. Building a Macro Library With AI
12. Ticket Summarization & Handoff Prompts
Module 5 — Ops & Cross-Functional Prompts (Role Track D) 3
13. Meeting Notes → Action Items
14. SOP (Standard Operating Procedure) Drafting
15. Data-to-Narrative Prompts

Assignments

1 Assignment
1. Build Your Personal Prompt Library
Course · 100.00 pts

Quizzes

5 Quizzes
1. Module 1 Quiz — Why Most Prompts Fail
4 questions · Passing 70.00% · 20 min
2. Module 2 Quiz — Marketing Prompts
4 questions · Passing 70.00% · 20 min
3. Module 3 Quiz — HR & People-Ops Prompts
4 questions · Passing 70.00% · 20 min
4. Module 4 Quiz — Customer Support Prompts
3 questions · Passing 70.00% · 20 min
5. Module 5 Quiz — Ops & Cross-Functional Prompts
3 questions · Passing 70.00% · 20 min

Course Completion details

Complete the requirements below to finish this course and earn your certificate.

  • Complete all lessons

    Mark every lesson as complete. This course has 15 lessons.

  • Pass all quizzes

    You need a passing score on every published quiz. One passing attempt is enough.

    • Module 1 Quiz — Why Most Prompts Fail — pass with 70%
    • Module 2 Quiz — Marketing Prompts — pass with 70%
    • Module 3 Quiz — HR & People-Ops Prompts — pass with 70%
    • Module 4 Quiz — Customer Support Prompts — pass with 70%
    • Module 5 Quiz — Ops & Cross-Functional Prompts — pass with 70%

  • Certificate of completion

    When you meet the requirements above, a PDF certificate is issued, emailed to you, and saved under My Certificates.

Assignments are for practice and are not required to complete the course.

Student Feedback

Loading reviews...